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Identity Design, Rebranding
Logo Rehab
Redesigning the logo for an exclusive sneaker store, I focused on creating something timeless, modern, and in line with similar high-end brands.
The old logo design was, frankly, a complete failure in every aspect—poor legibility, lack of design balance, and an overall incoherent look. It wasn’t functional at any size, especially when scaled down for smaller prints or designs.
The new design is dynamic yet minimal, incorporating the client’s preferences while ensuring it meets modern design standards and UX principles. I also added a personal touch to give it a fresh, updated feel that seamlessly works across various formats and maintains a strong, cohesive identity.
iteration playground
NOTEBOOK
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