NADA NACO

IDENTITY DESIGN, WEB DESIGN, BRANDING

Kick the start

For a new motorcycle club in the The Hague region, I played a key role in shaping its concept, branding, visual identity, and website/webshop. From start to finish, I worked closely with the client to build a strong identity and define a unique selling point, ensuring their premium merchandise could stand out in the market.

The Ride That Defines Us

Concept to Culture

Nadanaco.nl is a Dutch lifestyle brand that seamlessly blends fashion with motorcycle culture, offering a unique community experience.

The webshop

Check out the latest rides and premium merchandise at nadanaco.nl.

Visual Identity

The website’s design is minimalist, featuring a monochromatic color scheme dominated by black and white tones. This choice reflects a sleek and modern aesthetic, aligning with the brand’s edgy and rebellious spirit. High-quality images of products and motorcycle events are prominently displayed, enhancing the visual appeal and providing visitors with an immersive experience.

Unique Selling Proposition

Nadanaco distinguishes itself by offering more than just apparel; it fosters a community through “Ride Outs”—organized motorcycle rides that customers can join. Purchasing a hoodie grants access to these events, creating a sense of belonging among customers. This integration of product and experience encourages brand loyalty and sets Nadanaco apart from traditional clothing brands.

Marketing Perspective

Marketing Perspective: The brand effectively utilizes exclusivity and community-building as core marketing strategies. By emphasizing that they are neither a Motorcycle Club (MC) nor a Riding Club (RC), and highlighting the absence of obligations or conflicts, Nadanaco appeals to individuals seeking the camaraderie of group rides without formal commitments. The website encourages visitors to subscribe to newsletters and join WhatsApp groups to stay informed about events and exclusive offers, fostering direct communication and engagement with the audience.

SOCIALS

I designed multi-slide Instagram Stories that captured Nadanaco’s bold style while keeping things clear and engaging. Each story featured ride details, a Google Maps route preview, and a subtle website promo—all wrapped in a sleek, recognizable design. It wasn’t just about sharing info; it was about building hype, strengthening the brand, and keeping the community connected.